Jon Paul Piques, one of Vine's breakout comedy stars, is back in the spotlight, this time helping lead a new wave of creator-led livestream monetization on Pump.fun, the fast-growing Web3 platform where creators launch their own tokens and engage directly with their audiences.
The Do It For The Vine coin quickly reached over 6 million dollars in market cap during its first week. While the price now fluctuates based on open market activity, the project's momentum has remained strong. Streams continue drawing in viewers with a blend of comedy, IRL segments, podcast-style interviews, and live community interaction.
Unlike meme tokens centered on a single personality, Do It For The Vine powers a broader creator channel featuring a rotating cast of streamers, guests, and creators. It is not about one person. It is about building a collaborative stream. The coin functions as a digital access point to a creator-led ecosystem that keeps content fresh and interactive. At its core, the project is a Web3 native talent agency made up of people who embody the spirit of the original Vine era: raw, viral, and unapologetically entertaining.
"This is not hype or gambling" says Piques. "People are showing up because they believe in what we are building together. This is about creating something long term, a real community-driven content channel. I am committed to showing up and continuing to build it with the team."
The collective is already bringing in familiar faces and rising talent. Vine alum Jerry Purpdrank, who has built a combined following of over 12 million across platforms, is joining the streams, as is Jack Doherty (Jackson O'Doherty), a no-filter stunt creator with a combined audience of nearly 24 million across YouTube, Instagram, and X. "I joined Do It For The Vine to stream because I have been looking for a platform where I can actually make the content I want without censorship or restrictions so I can truly entertain my audience" says O'Doherty. Their involvement brings fresh energy and broader reach to the channel.
The Pump.fun deal was developed by a founding team that includes Piques and his longtime lawyer and manager, Ashwant Venkatram, founder of Venkatram Ventures. Venkatram has represented top creators across comedy, entertainment, and digital media for more than a decade.
"I pride myself on seeing what is next before it hits," says Venkatram. "I was the first lawyer to represent creators on Vine when brand deals were 500 dollars, and within months, we were negotiating 50,000 to 100,000 dollar campaigns for six second content. That Gen Z audience became so valuable we had A-list celebrities reaching out for integrations."
"With crypto I have always been cautious" he adds. "But this was not about speculation. What stood out to me with Pump.fun is that it is a transparent tool. It is simply a live way to build something with your audience and let them engage in real time. And that is exactly what the team behind this project is doing."
"This is not about chasing hype" he continues. "It is about giving creators another tool to control their relationship with their audience. No middlemen, no approval pipelines. That kind of ownership is something I have always pushed for in my client deals."
He adds, "We are experimenting with the first publicly built talent collective where the audience can track progress, engage in real time, and see the results of new signings, content, and brand partnerships as they unfold. The coin's performance reflects audience interest, not financial guarantees. It is simply one way to observe community traction as it happens. That level of visibility and alignment is new and worth paying attention to."
The team believes this is just the beginning. "You are going to start seeing high profile guests on stream. Creators, celebrities, maybe even politicians" says Piques. "This format gives us room to experiment. There is no brand filter. The audience shows up when they are entertained. And when they are not, we see that instantly. It is like culture moving in real time."
As traditional platforms continue tightening monetization and visibility, Pump.fun presents an alternative that is creator-owned and audience-driven. If Do It For The Vine is the start, the future of streaming may look more like a real-time market than a traditional media channel.
