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The Fine Print

Editorial Guidelines.

Disclaimer

Bitwire does not take responsibility for the content posted through the wire, including the veracity and authenticity of claims and statements published through its releases. In case of any claims of malpractice or breach of trust, the client will assume full responsibility for any content posted on Bitwire and its adjunct publications.

Editorial Review

Our editorial team reviews all press releases to ensure compliance with these guidelines. We reserve the right to refuse or request revisions to any content deemed unsuitable. Adherence to these guidelines helps maintain the quality and integrity of our press release distribution service.For additional information or assistance, please refer to our Terms of Service or contact our editorial team at hello@bitwire.com.

What We're Looking For

Your press releases should consist of timely, relevant, and newsworthy content. Think product launches, partnership announcements, funding rounds, or significant company milestones in blockchain, crypto, Web3, or Fintech. If your news falls outside these sectors, clearly show how it connects to our audience. At Bitwire, we follow standard press release formatting. Refer to our blog post, which outlines all the specifics you need for success.

Headlines Matter

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Maximize your release's potential by crafting headlines that immediately capture attention and communicate your key message. Clarity and impact are essential. Your headline should clearly indicate the key news, the announcement you're making, and identify the issuing company or entity.

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SEO is relevant here as well. Be sure to incorporate relevant keywords related to crypto, Web3, and Fintech industries to enhance visibility.

Structure Your Story

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Your opening paragraph should cover the essential who, what, where, when, and why. Then build out the details in a structured format and cover the core news.

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Avoid using hype, speculative statements, and first-person language (e.g., "we", "I", "you") unless you are including quotes. It is important to maintain a professional and objective tone throughout.

Know The Facts

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It is crucial that the information in your release is both accurate and verifiable. When making a claim, support it with credible sources and citations.

Images and Multimedia

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Each individual publisher has different guidelines for multimedia. When it comes to image inclusion, you can include one image in acceptable file types (.jpeg, .gif, or .png). Include up to five links, ensuring they are all functional and active.

Contact Information

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Always provide your current contact information (not for publication) for media inquiries, including email, phone number, and address.

Permissions and Authorship

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Everything in your press release must be original content. Avoid using templated or copyrighted material. Written authorization from company executives may be required for specific cases, like network marketing, stock ticker symbols, and major corporate announcements.

Length and Format

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Aim for 250-800 words. Shorter releases often get better distribution. Avoid HTML tags, special characters, tables, or writing in ALL CAPS. No broken links.

Compliance and Quality Control

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Ensure that all legal references are accurate and include necessary documentation, such as case numbers. Adhere to proper spelling, grammar, and punctuation rules while also defining industry jargon where necessary for clarity.

Editorial Review

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Our editorial team reviews all press releases to ensure compliance with our guidelines. Attention to these guidelines prior to submitting facilitates a smoother approval process.

What We Won't Publish

To maintain the integrity of our press release distribution service, the following types of content are strictly prohibited:

The Obvious Stuff

  • Outright advertisements disguised as news
  • False, misleading, or unverifiable information
  • Sexually explicit content (includes all types of content and websites targeted exclusively at an over-18 audience)
  • Academic writing services (e.g., essay writing, dissertation help)
  • Link spam (more than one link per 100 words)
  • Duplicate or reprinted content
  • Content with harmful intent (incites violence, hatred, racism, bigotry, or fraud)
  • This also includes malicious attacks on a company's stock or reputation

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Industry-Specific Restrictions

  • Legal releases must come directly from representing law firms
  • Stock ticker symbols require company authorization
  • Online gambling and fantasy sports promotions ("pay-to-play")
  • Payday loans and short-term lending services
  • Firearms sales and promotion (handguns, rifles, and related accessories)
  • Prescription drug sales (unless clearly requiring prescriptions from US/UK-based pharmacies)
  • Tobacco, vaping, and e-cigarette product promotion
  • Weight loss products and health supplements
  • Sexual enhancement products

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Financial and Investment Content

  • Get-rich-quick schemes and work-from-home scams
  • Stock recommendations and trading advice
  • Forex trading platforms and funded accounts (general news about the Forex industry may be considered)
  • Investment newsletters and trading bots
  • Anything that smells like a financial scam

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Technical and Ethical Issues

  • Black hat SEO tactics
  • Malware, viruses, or malicious code
  • Unverified celebrity endorsements
  • Unauthorized streaming of premium or TV content
  • "Miracle" products with unsubstantiated claims

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Political Content

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We'll consider political releases only if they're written in civil, moderate language. Opinion pieces must be clearly labeled as such.

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Key Takeaway

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We're here to distribute legitimate news that matters to the crypto, Web3, and Fintech communities. If your announcement is genuinely newsworthy and follows these guidelines, we'll get it in front of the right audience. If it's promotional fluff or violates our standards, we won't.

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Questions? Our editorial team is here to help clarify anything that seems unclear.

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We're a pretty responsive bunch. We won't leave you hanging.

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