JACKSON, WY, September 24th, 2025 (Bitwire) -- Melrose PR , a leading fintech communications firm serving companies across blockchain, digital assets and traditional finance, has been named a finalist in the prestigious PRNews Platinum Awards "Fintech: Campaign of the Year" category for its thought leadership program executed on behalf of Centrifuge, a blockchain platform that brings real-world assets into the decentralized finance ecosystem.
The PRNews Platinum Awards recognize the year's most outstanding public relations and communications campaigns across various industries and specializations. The fintech category specifically honors campaigns that demonstrate innovation, measurable results, and strategic excellence in financial technology communications.
The nominated campaign, titled, "Aligning Thought Leadership with Crypto's Big Regulatory Momentum for Centrifuge," was launched during a critical inflection point in crypto regulation between November 2024 and April 2025. The strategic initiative positioned Centrifuge's executives as industry authorities during major regulatory developments, including the implementation of MiCA in the EU and the passage of the U.S. Crypto Market Structure Bill.
The six-month campaign delivered exceptional results that significantly surpassed initial goals, including:
Media Coverage Growth: Achieved 90 pieces of earned thought leadership coverage, representing a 373% increase from the previous six-month period Share of Voice: Increased Centrifuge's cumulative media SOV from 28% to over 38% against key competitors, doubling the initial 5% growth target Spokesperson Visibility: Elevated executive presence in media coverage from 33% to 66%, exceeding the 50% goal Results also included prominent placements across tier-1 business outlets including CNBC, The Street, Business Insider, and NASDAQ Trade Talks, and influential crypto and fintech publications such as Cointelegraph, The Defiant, Decrypt, and Blockworks.
"We're honored to be named as finalists for PR News' Platinum Awards," said Alex Gil, Vice President at Melrose PR. "This recognition validates our team's well-honed ability to identify and capitalize on news momentum at exactly the right moment - a critical strategy in the fast-moving crypto industry. Thank you to the Centrifuge team for their trust, and to the Melrose team for their hard work and strategic thinking."
For more information about Melrose PR, visit Melrose PR or contact hello@melrosepr.com .
About Melrose PR
Melrose PR is a leading fintech communications firm serving companies across blockchain, digital assets and traditional finance. The team's experience combines financial services expertise with a specialized knowledge of emerging technologies like crypto and digital assets to drive strategic communications results for brands disrupting the future of finance. As early blockchain adopters, Melrose has been at the forefront of communicating the value of emerging financial technology since 2016.
Get connected with the team at melrosepr.com and follow on X and LinkedIn .
